Zenith Radio Coporation Showroom, Chicago, Illinois, c.1959
Recently, I visited the Smithsonian American Art Museum in Washington, DC for the the first time. Now I don't know why, but I had rather low expectations for this particular museum - perhaps I just did not know what to expect. And while I was certainly impressed in general, I was nearly awestruck when I rounded a corner only to find myself face-to-face with Harry Bertoia's massive Zenith Radio Corporation Showroom Sculpture.
Harry Bertoia and his creation, c.1959
sculpture detail, photo by author
sculpture detail, photo by author
According to the Smithsonian archives, Bertoia was very specific in what the elements represented in the piece he produced for the late-50s Zenith commission. From left, the largest structure represents the earth, followed by sight, sound, and what he termed electronic control. All were Bertoia's attempt to provide some physical representation of the forces behind the relatively new phenomena of television. Zenith had introduced its first television line in 1948, with color sets following in 1950, so by the end of the decade it was a major player in the ever-growing television market.
sculpture detail, photo by author
The sculpture itself has a sheer presence that photos can barely capture. The slow alternating pulsation of the lights gives the impression of some sort of bio-mechanical organism. Is the wall alive? Is it transmitting a signal from some distant satellite? For a generation immersed in science fiction pulp and soon to embrace Rod Serling's The Twilight Zone, it must have made quite an impression at the time both on the Zenith executives as well as those that were fortunate enough to see the pieces in the original showroom.
As one may expect, the piece spent a significant amount of time neglected in storage. Fortunately, the Smithsonian spent a significant amount of time restoring the work, the story of which is told here.