Tuesday, April 2, 2013
John Simons Online (2013)
While your faithful editor spends the week back in Boston, our man in London, Jimmy Mellor, reports in with and exciting development for us Ivy enthusiasts who don't make it across the Atlantic nearly as often as we would like to...
Being an independent retailer the London shop is a one-off and that has been the main reason for the move into online. Unless you could visit the shop or were happy to mail order over the telephone (a service John has always supplied) then the frustration for many was in wanting to see and get their hands on the clothes that kept on being discussed. Facebook helped to an extent in spreading the ethos and culture of the shop and Twitter provided updates on the latest, but in the computer-centric world we now all live in (for good or ill) the move to adding an online shop to what John has been doing since 1955 had to come.
And I think it's been well worth the wait. What I would have given for a service like this when I first started out as a 13 year old kid in 1978 with an instant obsession for the clothes I'd seen on my Uncle's old Modern Jazz LP sleeves. In England, unless you knew about John Simons (and I didn't back then), you simply could not get the clothes. You'd get something that came kind of close if you really hunted around but it never would be quite right. Trust me, before encountering John Simons I spent 8 years and wasted a lot of money on trying to get The Look. Now it's all there at the click of a mouse.
Jimmy Frost Mellor, Ivy League Menswear Consultant and Archivist
Editor's Note: all of the items pictured are from John's current online inventory. Be sure to follow one of the links to see the full online selection.