The Lacoste brand was 23 years old at the time of this LP cover photo. Founded by a retired tennis player, by 1939 it had developed a reputation within its native France as a high-quality garment, but it's production was interrupted by the Second World War. In 1951, the company not only began exporting products (initially to Italy), but it also added a range of colors alongside it now semi-famous white "chemises." The following year, Lacoste polo shirts made their first appearances here in the United States, initially licensed by American businessman Vincent Draddy through his Izod organization. Draddy bolstered the reputation of the brand by making sure his friends such as President Eisenhower and Bing Crosby were seen wearing Lacoste polos.
Unlike Torme, Lacoste would have to wait until the 1980s to reach its peak in popularity.